the brandstorm™ agency

tb.a

about

My name is Saïd, and this is my hustle.

the person

Saïd Martínez Calderón
Brand Strategist

Storytelling is the most powerful way to captivate audiences.

The power of storytelling captivates audiences and converts them into loyal fans of your brand that not only subscribe to your messaging, but feel empowered enough to share it with those around them.

Through brand clarity is how confused solopreneurs can get their act together and write compelling stories that advocate for their solution as their secret weapon to success.

I aim to become Washington DC’s most visible brand strategy consultancy for small, service-based businesses – specifically for my millennial brethren.

I’ll work with you to help build both your internal brand voice to get to the core of your why and solidify your purpose to build on your external brand identity to cultivate the desired conversations about who you are and what you do, by your audience.

The process is simple but focused & transparent.

As a (hopefully fellow) social entrepreneur, you understand that doing good and doing well are not mutually exclusive. There don’t have to be losers in order for you to win and you don’t prey on scarcity.

Do good. Do well.

the brand

“Agency” is a pretentious word.

It’s the idea of a giant entity with a faceless personality that takes on collossal-name clients.

The Mad Men that are fervently foaming “buy buy buy” at the corner of their mouths.

Who am I and what can you expect when you decide to buy from me?

Instead, I want to think of the word “agency” in terms of social science, and that is: the capacity of individuals to act independently and to make their own free choices.

Of course, I won’t get into the jarring debate of social structures, they’re inescapeable.

The way I think of agency in my design practice is that you are here because you have a compelling desire to dramatically change your current state of life and those to whom you serve: your family, friends, and clients.

What agency do you want to possess?

book a kickoff call, let’s find out.

FAQs

What do you do?

I’m a story-teller. More specifically, in terms of what I can do for you, I’m a brand strategist & am here to help you add clarity to your voice.

Who do you serve?

With the exception of certain projects being particularly exciting, I tend to focus on small businesses trying to get to that next big step in the relationship with their best clients (and help them get rid of the toxic ones).

I’m particularly keen on entrepreneurs or aspiring entrepreneurs that want to lead with a socially/environmentally progressive message.

I only need a specific task, can you do it?

Probably not. But hey, don’t take it the wrong way. I’ve plenty of awesome creatives I can refer you to. It’s just that I’m a long-term relationship kinda guy. We’re in it for the long haul and I truly want to be sure we’ll be a great fit to work together so I want to know EVERYTHING about what your business does.

It’s why ALL of my clients go through an exploratory interview phase known as The Brandstorm.

Do you work for an hourly rate?

I don’t. Because I want to learn specifically about the goals that you have for growing your project, I work alongside you to make those important decisions.

Bless their hearts, but order-takers are just that. Give them a set of tasks with an hourly rate, and they’ll make sure they take their sweet time to drain your resources.

Flat-rate pricing protects you from hidden fees and motivates me to deliver on that promised efficiency to get you results.

I don’t aim to be another of your vendors. I’m working towards being your partner.

How are you better?

There will always be someone better.

However, I'll save you from yourself when you chase shiny objects and keep you accountable to focus on YOUR abilities based on your audience needs we uncover during The Brandstorm.

I also get you to market in a fraction of the time, instead of the three months other agencies justify to charge you more (not to mention that my pricing is completely transparent).

How do you deliver in less than a week?

Yes, I’ve ‘productized’ my services. And it’s because I’ve set a specific scope for each.

To deliver on quality and efficiency, it’s paramount that we establish early on our mutual responsibilities:

  • I need your undivided & responsive attention
  • You must have a healthy budget
  • Be able to delegate low priority tasks so you and I can concentrate on high-level strategic thinking
  • Let me do what I do best (brand design guidance) so we can put together a premium brand implementation strategy for what you do best.

Is there life after your flagship service?

Why of course there is. Having an amazing brand identity won’t be a direct consequence to increase your business value (that is, more sales), but terrible branding will make sure that it fails…or worse yet, remain mediocre.

But we can get to those details later after we’ve established rapport & had experience working together.

Can we talk before I hand over money?

You can & you can’t.

I’m sure you’re a swell personality, but I need to reiterate my restricted availability.

To deliver on speed and efficiency, I can only give my time to clients that are ready to actively work with me.

Go ahead and sign up for my newsletter, go through my free email training, or ask me questions on my social media channels to be assured I know a thing or two about business branding.